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What are Transactional Emails

Transactional Emails (Triggered Email)are those emails which contain information which a recipient want and these mail have a very high open-rate. These mails are those that a recipient is expecting to receive.

Transactional Email is a type of automatic email between a sender and a receiver. It varies from a marketing email in that transactional email is triggered by events, communications, or preferences within a service or application rather than by a company’s marketing operations. During this reason, transactional emails are sometimes called “triggered” email.

It is different from promotional emails which made deliver to several people at the same time with the same content, Transactional Emails is delivered to the particular person. Transactional mail is a kind of automatic email between a sender and a receiver.

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Types of Transactional Emails

  • Account Creation Mail: This type of mails are used to send the notification mail regarding the account creation, and they carry some information regarding the account.
  • Password Reset Mail:  This is one of the most basic types of Transactional mail. One can also reset the password by this mail.
  • Notification Mail: Those emails are given to the user for the update to a website. It keeps the client up to date about their website.
  • Welcome Mail: It must be easy and attractive and also give some important detail about the site.
  • Receipt Mail: Clients expect purchase receipt emails from any online merchant they do business with. This mail sends the receipt of the purchased product to the user.
  • Invitation Mail: Email sent by an application to request a user to create an account or join a team are also transactional.
  • Expire Mail: This mail carries the message related to the expiration of the task.

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Why is it Transactional Emails used for?

There are so many uses of Transactional Emails:

1. Receipts and Confirmations

Transactional Email

These occur later a transaction has taken place, which is why those kinds of email are called transactional in the first place. When clients receive an email including information regarding a purchase they’ve made online, it’s regularly an order confirmation or a receipt. Something like e-books, PDFs, or any other downloadable goods are typically sent as part of the receipt of email as well as are product keys for software purchases. Still, confirmation emails don’t certainly have to be related to a financial transaction. New account sign-ups and event RSVPs also trigger verification email that verifies for the user that their sign-up or registration was successful.

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2. Behavioural Triggers

Transactional Email

Behavioural Email is some of the more marketing-focused of the multiple transactional email types because they can be utilised to improve client loyalty. Based on their communication with a service or application, users will receive emails after they have completed milestones or satisfying several conditions. One example of behavioural email is an onboarding email. After building new accounts, users get a welcome email to help them get familiar with an application. Later a length of time, a second email can teach regarding features or check-in to make sure they’re happy with the services.

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3. Referrals and Invitations

Transactional Email

Many services give a method for users to invite their friends or colleagues to build an account by transferring referrals and invitation emails. Alternatively, of using their emails application to send an invite, users can enter their friends’ emails address into a form, and the service will send the invite emails on their side. Referral emails operate the same process, but the difference between referral emails and invitations is that referrals are usually incentivized with an advantage for the sender and sometimes the receiver as well. Examples of rewards include account credits and gift cards.

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4. Summaries and Digests

Preferably of getting individual emails for every notification, some users prefer an option to merge them into groups. Review or digest emails typically include a record of all the events that have happened during a particular time frame, such as account activity or comments and are sent to users at specified periods, whether daily, weekly, or monthly. Summaries and digests are valuable options for users who don’t want to miss notifications regarding activities that are important to them but don’t want to clutter their inbox with individual emails for every experience.

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5. Customer Support and Feedback Requests

Transactional Email

Interaction is vital to positive customer experiences. If a client submits a support request but does not receive a confirmation that it was received, it can be frustrating. Additionally, if a support team does not receive the request quickly, the response time can be delayed, which would not only frustrate the client but the support team as well. Support-based transactional emails help both sides by supporting the communication process and notifying each party of status updates.

As with support requests, feedback can also help keep the client experience positive. Comparable to how onboarding emails are triggered, feedback requests can also be set up to ask reviews from clients sometime after they’ve made a purchase or signed up for an account. If bad feedback is received, companies can contact clients and attempt to turn negative experiences into positive ones.

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