When a company is engaged to promote its corporate brand name instead of its other products and services like IBM, IKEA, Coca Cola, BMW etc.
1 Feeling vs Information:
There is no interest that you keep talking about yourself and your product. People are not interested in who you are, they are interested in how you make them feel.
Socially Responsible Emotional Story:
Attention seeking Potential:
Call for Action with a beautiful jingle:
Exaggerate the insecurities and fear
Vmayo Technologies could help you in building Strategies for Brand Building
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