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About This Course

Social Media Optimization (SMO) is the practice of using social media platforms such as Facebook, Twitter, Instagram, etc., to promote businesses or brands. SMO helps companies build relationships with their customers and increase brand awareness.

SMO is a whole new subject for almost everyone, but we have witnessed the power of social media during recent times. In 2017 alone, the number of global SMO professionals grew by 50%.

There are several ways to optimize your social media presence. The key is to create a strategy that aligns with your company’s goals. This means understanding who your audience is, where they spend time online, and what types of posts get the most attention.


Social media marketing is a great way to promote your brand or company. It has become the most effective form of advertising. The problem is that most businesses don’t know how to use SMO effectively. They spend thousands of dollars on ads without knowing whether they reach their target audience.

To ensure that your SMO campaign is successful, you need to hire a professional who understands the ins and outs of the field. That means hiring someone who has completed the SMO Certification Program is in demand.




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