Free Google Ads training for every kind of advertiser

No matter your role, learn how to get the most out of Google Ads through e-learning designed by platform experts.

Grow your business

Achieve your marketing goals and connect with more customers in the moments that matter.

Class starts on your schedule

Learn online at your own pace, return anytime to pick up right where you left off.

Get Google Ads certified

Showcase you’ve got what it takes to create, measure and optimize your campaigns.

Grow your Google Ad skills

Courses mix marketing strategy and product tactics – and are built around real-world case studies and common business scenarios – so you develop actionable marketing and product know-how you can apply right away.

Earn Google Ads Certifications

Achieving Google-certified status can help you signal your expertise to the industry, or simply feel confident in your ability to get the best out of Google Ads to advertise your business online.

Google Ads Search

Master the essentials of creating and customizing Google Search campaigns that get your ads in front of customers looking for what you offer. Learn best practices for keyword and bidding strategies, and discover ways to boost performance to reach your marketing goals.

Google Ads Display

Learn how to manage and optimize visual ad campaigns that get your ad in front of the audience you want to reach with the right message to build awareness and drive action. Review strategies for automated bidding. Increase reach and track performance with Google Display Audiences and Performance Planner.

Google Ads Measurement

Help improve your campaign performance and make better advertising decisions. Learn how to properly set-up Google Ads and Google Analytics measurement solutions, how to collect and understand the metrics that matter, and turn insights into actions.

Google Ads Video

Discover ad formats designed to capture the attention of today’s consumer and pair them with YouTube and Google video audience solutions. Boost your campaign performance with creative strategies for telling effective brand stories on YouTube.

Shopping ads

Grow your business by connecting your products with shoppers across their purchase journey. Learn best practices for campaigns that promote online and local inventory to help boost traffic to your website or local store. Discover how Smart Shopping campaigns can help you maximize conversions and expand your reach.