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Digital Marketing, General, social media marketing, web hosting

How to Make Press Releases Effective With SEO in 2020

Do you know that press releases can negatively affect SEO if they are not done correctly? Press releases with SEO in 2020 are a way to distribute and announce events to the press. Google defines them as “an official statement issued to newspapers detailing a particular case”.
Typically, they come in written format, but they can also be in audio or video format. Once an event occurs and wants it to become more popular, the best way to do it is to get media attention, quickly and effectively. But how can they do this? Well, the answer is the press release. You write a piece of content that will then be distributed to news publishers who are interested.
However, it is very difficult to attract media attention. This is even more difficult for the editors, who are constantly bombarded with news topics from all directions. They only need to be filtered and curated to publish the best, most interesting news. And this is how press release platforms like VMAYO.COM were created. Instead of sending your press release to news publishers. You issue a press release on one of these popular distribution platforms where journalists and news publishers get hung up to find interesting topics.
How to Make Press Releases Effective With SEO in 2020

How Do Press Releases Help SEO in 2020

Having information about an event published on your company or on major news sites is beneficial not only for your brand, but also for SEO.
How, you may ask? For the most part, it is about backlinks. If news publishers start talking about you, not only can you get backlinks from news sites themselves that hold a large amount of equity, but you can also score a higher number of backlinks from other webmasters who Will read the news.
We all know that building backlinks is one of the most difficult tasks for SEO. Producing high quality backlinks is even more difficult. And I should not even start how hard it is to do all this naturally. They without buying them or using risky tricks like Black Hat.
Well, the press release combines all 3 of the above, providing probably the best link building method available. Why? Okay, this helps you build links quickly. Links are high quality and they are all completely natural and do not result in any penalties.
If done right, of course. If not, it’s a waste of time and it can result in penalties.

Prevent Press Release From Being Spam – SEO in 2020

Instead of focusing on making your business important and better in ways that produce interesting news, people distribute ‘press releases’ to as many press release platforms as possible. Some platforms are free and make money from advertising, so that they have no problem with people coming here and posting ‘free news’.
But even paid ones are full of irrelevant ‘news’ articles. With webmasters asking for hundreds of dollars for a backlink or guest post, press releases are the cheapest way to get some initial backlinks.
These posts go a long way to a press release (because Google likes content more, right?) And is full of keyword-rich anchor text links, which naturally attract penalties.
In this way, the quality of press release websites begins to decline. Very few companies and websites (one of them being VMAYO) still manage to keep the site relevant.
That way, instead of posting a press release just to get a backlink, you will focus on posting a press release that will really catch a reporter’s attention.

Use Nofollow Links – SEO in 2020

You might be thinking to  yourself: “Won’t nofollow links be useless?”
No. I have already written how following backlinks can help improve your website.
Second, nofollow links will only be used on press release websites. It is considering these sites to index their content on Google. Any other links you will receive as a result of a successful press release will be a mix of both nofollow and dofollow links, depending on the internal policies of the websites you link to.

But Why Use Nofollow Links SEO in 2020

The reason is that no-follow links mitigate most of the risks of penalties. Google says that you should not build or purchase backlinks. Since the press release links are either manually created or paid for. Then they should be mindless as per Google’s guidelines.
Don’t get me wrong I’m not necessarily a fan of Google, but if you don’t want to risk anything, this is the right way to go.

Press Release Is Still Worth It in 2020 – SEO in 2020

Unless we dominate some advanced form of artificial intelligence that will monitor our every move, publishers will always need news topics. Without pushing yourself out, there is virtually no chance of gaining any popularity.
Press releases can trigger a chain reaction not only with backlinks, but also with shares and comments on social media. So, as long as we have news, the press release will be useful.
With the SEO community largely distancing themselves from link building, “naturally” press releases became less popular.
However, if you are focusing on the right things that are improving your business, website, services or products and issuing a press release, grabbing a backlink rather than grabbing media attention focused, the press releases are worth it. 2019

Conclusion  SEO in 2019

You do not necessarily have to use the press release platform to make a press release effective. You can also email journalists in person or message them on their social media profiles, such as LinkedIn or Twitter.
The press release in 2020 is useful for SEO and will still be for many years to come. Unless you can misuse their distribution, you can create as many websites as you want, although they are not as popular in the SEO community as they would have been if done properly. A single press release can bring mass results.
For more related information you can check Nexahost.

web hosting

Shared Web Hosting Is Best For your Business

As we know choosing the best and reliable hosting for a website is a very big decision for a developer. When you think about hosting a website you have many options for choosing a hosting company or hosting plan. While deciding the hosting company you also have to choose the best hosting plan for your website. Shared Hosting is one of the popular hosting plans for building a website at low prices. And the question arises What is Shared Web Hosting and does it well for your website?

What is Shared Web hosting?

Shared hosting provides multiple websites work and runs on a single server. In shared hosting, many websites share a single server with limited resources. The limit of the resources depends on the Hosting plan package. This is one of the cheapest hosting servers. This server is valuable for the small scale business website. Each customer has a limit on the total amount of server resources they are using. The use of resources is based on the package.
Shared web hosting is easy to afford to start up a website at a small scale level. The prices of shared web hosting of most of the companies are similar and they are providing the same storage and space. So, it is important to choose one that is trustable and worthy for you.
 

shared web hosting

Advantages of Shared Web Hosting

  • It is cheap and affordable for all the user. You can easily purchase this server just at $2.22 to $9.99.
  • You can easily upgrade and manage your hosting plan according to your needs.
  • Shared hosting provides you a build C-panel, which helps you in easy to manage your site.
  • Technical maintenance does not need to be done to its end server, and It is included in your hosting plan.
  • It is best for the small scale business website and single-page website.
  • MySQL and PHP support
  • Shared hosting provides multiple emails at your own domain and the option of more than one database.

These features show that Shared web hosting is one of the best options for the small scale budget website. You can easily change or upgrade your hosting plan according to your needs and budget.

Disadvantages of Shared Web Hosting

  • One of the biggest issues of shared web hosting is a security issue. A shared server is usually liable for hacking activities.
  • The load time of the web page is a lot slower than the dedicated server.
  • The server may get stopped because of many websites running on the same server at the same time.
  • Resources are provided as per plan & package and resources are limited.
  • Customer support service is not as good as in the dedicated plan.
  • The shared hosting plan has fewer features as compared to a Dedicated server plan.

How Much Does a Shared Hosting Plan Actually Cost?

As I mention above the Shared hosting plan is cheap and affordable. So, develop can buy this hosting just at $3/month to $9/month this hosting plan is very budget-friendly. Always try to choose a plan which will provide you better features with good customer support service.
shared web hosting

Hosting, Shared, web hosting, wordpress, wordpress hosting

Shared Hosting Vs WordPress Hosting: What’s the Difference?

Shared Hosting

Shared Hosting provides various websites to utilize a single server. Normally, you’ll have no idea who or what websites you’re sharing the resources of a server with. Each client will normally have a limit on the total number of server resources they can use, but this will be explained your hosting package.

Shared Hosting

Shared Hosting is simply the cheapest and most cost-effective option for your requirements. However, the cheap price appears with limitations which we’ll get to below. Since most hosting firms will give the same amount of space and storage it’s essential to select a company you can trust.

Shared Hosting Vs WordPress Hosting, Shared Hosting Vs WordPress Hosting

Pros and Cons of Shared Hosting Services

Shared Hosting

Here are some of its pros:

  1. This is the most essential benefit of this type of web hosting. The server cost is also sharing with several users. You can compare the cost of several shared hosting providers and decide one that satisfies your business.
  2. Your website will host a high power high-speed server.
  3. A control panel always for you to manage your website.
  4. Server-based plans, configurations and maintenance are handled by the hosting team. Thus you require only the basic information to up your website.
  5. You don’t need to bother about server hardening and protection. Thus the service provider will ever deal with those kinds of operations. Some provider regularly keeps your account backup too. So you are safe.

Here are some of its cons:

  1. You have the only limited authority to the server. You can access your individual space with your login credentials.
  2. If another website is using a number of the shared server’s limited resources, your site may run slower.
  3. Shared Hosting providers typically don’t restrict or prevent which plugins can be installed on your sites.
  4. There’s a danger that your site may get used offline because another website on the server has become affected by a virus or malware.
  5. Shared hosts typically can’t manage sites that receive loads of traffic.
  6. Shared hosting doesn’t involve value-added characteristics like automatic updates and backups, so you have more resources tasks to perform or additional charges to pay.

Shared Hosting Vs WordPress Hosting, Shared Hosting Vs WordPress Hosting

WordPress Hosting

WordPress Hosting is the most generally used website developer and content management system (CMS) in the world, powering the sites of users ranging from particular bloggers to small businesses and even globe-spanning organisations.

 
WordPress Hosting

WordPress is a free, open-source platform that can be utilised both by expert developers and new users with no site design expertise, so it can be utilised both in common web hosting environments and those devoted especially to this platform – a form of hosting called Managed WordPress web hosting.

Shared Hosting Vs WordPress Hosting, Shared Hosting Vs WordPress Hosting

Pros and Cons of WordPress Hosting Services

Here are some of its pros:

  1. WordPress Hosts have server structure that’s designed especially for WordPress, giving faster performance and more reliable security.
  2. WordPress Hosting typically has built-in server-level storing and CDNs, which protects you having to configure additional plugins and increases your website performance.
  3. WordPress hosts take care of the core WordPress updates to maintain your site protected and functioning. Some hosts also update WordPress themes and plugins for you.
  4. It continuously monitors, upgrade, and repair their systems with the most advanced security updates, and also perform WordPress-specific security tweaks, like firewalls and login hardening. Some also give malware scans and removal.
  5. WordPress Hosting typically involves regular backups to guarantee your site’s data is secure, plus a 1-click restore method to get you back up and running swiftly. Some hosts also give on-demand backups.
  6. WordPress hosts give staging sites to get testing modifications easier.

Here are some of its cons:

  1. WordPress Hosting normally costs more than shared hosting. 
  2. WordPress hosts may not give access to all the data and databases that build up your website, while others give limited access.
  3. Not all WordPress hosts give email services, which means you’ll have to use a service like Gmail or Zoho.
  4. WordPress Hosting is limited to only hosting websites created with the WordPress content management system, meaning that any other CMS can’t be hosted on WordPress hosting.
  5. Due to server configuration, WordPress hosting commonly limits the overall volume of disk space that you can utilise. It can also limit the number of websites that you host on your account

You may like this too: Email-vs-SMS-Marketing

Finally, you require to estimate your specific needs about Shared Hosting Vs WordPress Hosting. If you simply want a basic website that can run on the most affordable option possible, then a shared hosting server is probably your best chance. But if you require a more managed option that is optimized especially to be faster than the normal servers, you should seriously consider a WordPress Hosting option.

Shared Hosting Vs WordPress Hosting, Shared Hosting Vs WordPress Hosting
Dedicated, Dedicated Server Hosting, Hosting, web hosting

Difference Between Cloud Hosting and Dedicated Server

There might be times, you will have to either change your hosting plan or the type of hosting entirely. This decision depends on the type of website you run and the amount of traffic your website receives.
For our scope, we will be looking at two types of hosting viz. Cloud Hosting and Dedicated Server. In this, we will walk you through what Cloud Hosting is, as well as, Dedicated Server, their differences, and which one should you opt for.

Let us begin with understanding both these types of hosting options:

Cloud Hosting:
Cloud Hosting is a hosting option that connects several physical servers via a common network, eventually forming one large network. In Cloud Hosting, your server resources like RAM, CPU, and disk space are distributed between the servers. One prime benefit of Cloud Hosting is that it is easily scalable i.e you can add more CPU and RAM space to your server easily.
Cloud Hosting is ideal for growing and large businesses that are looking for scalability, performance, speed, and security.
Dedicated Server:
Dedicated Server is a type of hosting where your website is hosted on an entire physical server. Here your server resources like CPU, RAM, and disk space, are not divided with any other website. Along with this, with Dedicated Server, you get full root access of your server granting you total autonomy and administrative control of your server.
With Dedicated Server you can easily scale your website resources as and when you need them. This hosting option is ideal for large businesses with ever-increasing website traffic to ensure ultimate performance, instant server provisioning, and speed.
 
difference between cloud hosting and dedicated server
 
 

3 Major Differences Between Cloud Hosting and Dedicated Server

  • Customization and Control

The prime feature that sets apart Cloud Hosting and Dedicated Server is the customization and control it offers to the websites hosted.
In Cloud Hosting, your server resources are shared with the websites sharing your server space. Although this doesn’t hamper your website performance as you can easily scale your resources on the go, what it does imply is that you don’t have complete control of your server and resources.
In a Dedicated Server, you get complete administrative control of your server. Moreover, you get the entire server to yourself, so you can easily customize your server based on your website needs. Here you can install any additional software if needed or modify server resources as and when required.

  • Sharing of Resources

In Cloud Hosting, you get access to a section of the server space where the resources are shared with various other customers.
In Dedicated Server, all your resources are commissioned for your business alone without the need of you sharing them with other customers.

  • Cost Affordability 

Although both Cloud Hosting and Dedicated Servers are priced on the high end of the payment spectrum owing to their prime features, there is still a difference.
Cloud Hosting is priced slightly cheaper because essentially you don’t use the entire server and its resources. Based on your website traffic, you can scale your resources which ultimately affect your pricing.
Dedicated Server, on the other hand, is costlier as the entire physical server is yours. Moreover, with Dedicated Servers, you have to upgrade not only your given server resources but also the additional resources you may have installed, the software licensing fees, etc. Overall, this increases the cost of your Dedicated Server.
The Deciding Factors
Cloud Hosting is the best choice for you if:

  1. You are a small to midsize growing business
  2. Your website traffic falls under the range >25k and <50k visitors/day
  3. Your website has dynamic content

Dedicated Hosting is the best choice for you if:

  1. You are an established or large business
  2. Your website traffic falls under the range >5L visitors/day
  3. Your website deals with a sensitive and huge amount of data

 

Which is the Right One for Me?

 
difference between cloud hosting and dedicated server
 
Irrespective of the differences between Cloud Hosting and Dedicated Server, both hosting types are good depending on your business type and website traffic
With Cloud Hosting you can leave the server management to your service provider and take care of establishing your growing business. Whereas, the same thing may not hold if you’re a large business dealing with sensitive data and might prefer your team to manage your server.
In the end, the choice of hosting primarily depends on what you are looking for, your website traffic, your budget, and the nature of business. we offer both Cloud Hosting and Dedicated Hosting. Do check out our plans depending on your website requirements.

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