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Search Engine Optimization

Search Engine Optimization

Best SEO Internship & Training Company in Jaipur

SEO Internship & Training Company in Jaipur:- 
If we talk about today, starting a career in SEO is a very good decision. Demand for an SEO specialist is on high. Many businesses are growing online and competition has also increased. Every business wants to be on top and they are trying a lot for it. The demand of SEO here is to optimize the search engine. Search engine optimization helps rank the business.
SEO InternshipSEO Internship in Jaipur
Here we will understand how it works:

What is SEO?

Search engine optimization (SEO) is the practice of increasing the amount and quality of traffic to your website through organic search engine results.

What Benefit a Business can get from SEO?

  • When you want to attract visitors who are genuinely interested in the products you offer, SEO will bring quality traffic.
  • Once you have the right people to click on those search engine result pages (SERPs), SEO will bring in more traffic (traffic volume will be higher).
  • Businessmen will get organic traffic through SEO and the cost will be lower. This means that no business needs to invest in paid advertisements.

How Can You Make A Career in SEO

If you want to step into online marketing, you can do very well in SEO for yourself. Here is a guide to get a job in search engine optimization (SEO) and build a Rockstar career for yourself.

Pull together some basic skills

If you want to gain an edge over other applicants for your first role, there are some skills that will help you get ahead of others. Being able to look at a website and show an understanding of the basic SEO principles that underlie its success (or failure) is a great first step.

Read up on basic SEO and start to apply it

There are some very good websites that can give you a solid start in the industry. One of the places I really learned about SEO was SEOmoz. It is still one of the most definitive and complete guides in the fundamentals of SEO.

Understand the fundamentals of link building

Some SEOs believe that link building is the most difficult part of their job. Study on link building and how it works. Link-building is the most important part of off-page SEO.

Go For internships and Training

Your next step is absolutely critical. Now apply for internship or training in SEO service provider company. Currently, we are also hiring for internships, which I will discuss further. After being trained you will have more chances of getting a good job with an adequate package.

Vmayo: Best Company for SEO Internship in Jaipur

If you are looking for SEO internship in Jaipur then Vmayo would be the best answer. We are currently searching for candidates who are interested in SEO. Vmayo has a team of SEO experts who will train the trainees. They will give daily work to every trainee and teach them about the latest SEO techniques. We will provide advanced SEO tools to work like Google Analytics, Webmaster, Semrush, Alexa ranking and etc.
Full information about the internship is given here:
Duration: 6 months
Stipend: 3000-5000
Job Summary :
Off-page SEO
–  link building
– guest posting
– All other off-page activities
On-Page SEO
Check the broken link
– Make regular updates on the website
– Plan SEO Strategies
– Key tracking and reporting
* Candidate should have knowledge of SEO tools (Google Webmaster, Google Analytics, Semrush, Alexa ranking).
* Candidate must have good written communication skills.
For More related information, than you can check out vmayo.

Conversion Optimization, Search Engine Optimization

How to Improve Website Conversion Rate with SEO Services.

How you can improve website conversion rate with organic SEO services method?

Website Conversion Rate:-

Conversion Rate in Digital Marketing in India | by pratiksha ambekar |  Medium

Conversion rate optimization (CRO) and SEO (search engine optimization) are practically two different processes in digital marketing. But the result is that they complement each other. The conversion rate measures the number of visitors who have come to your website and followed the call to action. Which means those who have actually purchased your products or services.

People often wonder if their SEO strategy for their website is in conflict with CRO strategies. It is interesting to note that at different stages of the marketing funnel. So that you need to design different SEO pages and different CRO pages that complement each other. Google search engine crawls to meet user needs (keyword based search) and solve their problems (CRO focused page).

SEO Services in a broader sense means. That attracting visitors to the website by achieving a higher ranking in the organic SERP’s (Search Engine Result Pages) of search engines through the use of keywords.

SEO services are about strategies used in better ranking in search engine results through keyword placement, website structure, internal linking, link building and more. CRO focuses on competitive analysis, post-test analysis, qualitative and quantitative research, testing of on-site elements and other such strategies that will optimize your conversion rates. SEO service works towards attracting visitors to your website and CRO encourages visitors to do specific tasks.

SEO service develops in the understanding of search engine algorithms. The CRO focuses on understanding the behavior of the user.

A strong data pool is needed to define both SEO and CRO strategies. CRO processes are highly dependent on data purchased from SEO results, as CRO is heavily data-driven.

These are some strategies that can be implemented in both CRO and SEO to increase search ranking website conversion rate:

Use the Entry Page ‘Scent’

A source advertisement or an organic search result should always open a specific landing page associated with it to ensure effective conversion. If you click on the ad and you land elsewhere than expected, it is a waste of time. Visitors are assured by the ‘information fragrance’ that they are in the right place. The scented sequence provides whether a visitor to the website stays on the website to complete the purchase immediately.

Optimizing The Age With Scent:-

  • Follow the instructions provided by Google in placing dynamic search ads for category pages.
  • Always remove out-of-stock products from search results.
  • Have a well-defined and clear site structure.
  • Use keywords to adjust your layout.
  • Always match H1 heading with the title tag.

Avoid Duplicate Content

Duplicate content on your website affects your ranking on the SERP (search engine result page). And this will affect your website conversion rate. Duplicate product descriptions are likely, especially in e-commerce websites. Therefore, you should ensure that each copy of the product description is unique and will give flair to your product descriptions.

Give Enhanced Product Images

Many companies feel that giving high-resolution and high-quality images to their products and services on their website is enough to increase website conversion rates. But this is a wrong notion; in fact, you need to optimize the images for search engines.

Present day search engines are not able to detect the meaning of pixels or images. Therefore, you must use the keyword for the image ALT tag. Search engine robots search your image based on such keywords. This practice will positively affect your website conversion rates.

Use Long-Tail Keywords

Conversion Rate with SEO Services

Search engines are becoming more and more complex day by day, and they are giving more importance to semantic search. This fact has played an important role in providing long tail keywords a higher search ranking for the company’s smaller websites. Achieving high rankings of SERPs with basic search terms.

Use Crawlable URL Structure

If you use a crawlable URL address for your website then you can expect to get a higher ranking in SERPs by attracting more visitors. By offering a searchable URL structure, you are trying to find your website and find out what it is offering and make it easy for customers to use.

So that with a well-defined URL, the user can identify the usage of the website very quickly and stay on the website longer because it is relevant to the user. Users are also more likely to convert into customers.

Apply Rich Snippets

The snippets are short descriptions on Google’s search results page just below the URLs of your websites. They give the user an idea about the nature of the website and allow you to stand out from thousands of search results. If you use keyword-rich snippets. Your website likely receives SERP growth and consequently higher rankings. The website conversion rate will also increase for you.

Conversion Rate with SEO Services

The highest website conversion rate ensures the increased profits and growth of your company.

Hence, I would suggest the companies having their own websites to use the above stated SEO Services technique. This is to increase their page rankings in the SERP’s and to achieve the highest website conversion rate.

For more related information, than you can check out the vmayo.

Conversion Optimization, Hosting, Search Engine Optimization, Updates, web hosting, wordpress

Best Free Tools and Tips to Make Web Pages Load Faster

Tips to Make Web Page Load Faster

Tips and tools to make web pages load faster

Content Delivery Network (CDN)

A group of global servers receive website static files such as CSS or JavaScript, and they are read from the nearest server in the user’s physical location. In various words, when a user succeeds in a video, the file loads faster as it is shared with a nearby server. Larger websites display CDNs to ensure that visitors around the world have a more convenient, faster experience.

Adaptive Images

According to the HTTP archive, 61 percent of the page authority of a website is on the desktop processor. Start handling tools like Picturefill or Adaptive Images on your website to avoid bandwidth and improve page speed for your site. The different option is to choose new image formats such as WebP and JPeg XR – this can work to reduce image weight by twenty to fifty percent without sacrificing image quality.

Rate your plugins

Plugins can provide new functionality and features to your website, but the more plug-ins your website has, the longer it will take to load. Poor or removed plugins can dramatically slow down website performance, which can be fixed by any permanent use or permanent use, by removing plugins with duplicate functionality.

Merge images into a CSS sprite

If you have different images on one page, you are making multiple rounds of the server to get all the resources that have been received, which slows down the page speed. Sprites combines all the background images on the page into a single image, meaning that all icons appear when “Sprite” is at the forefront. This reduces the chance of flickering images and a more continuous experience for your users.

Compress your content

You can reduce your content significantly to improve the performance of your website. Cheap web servers such as Apache and IIS use GZIP compression algorithms to do this automatically on HTML, CSS and JavaScript. There are still online compressor services that eliminate unnecessary locations and characters beyond your HTML and CSS code.

Config header ends

When a user visits your website, the website files get stored on their computer, so the next time you visit the website, your website loads faster. File headers have an expiration date that determines how long these files will be stored on their computer, which is usually set to 24 hours by default. You can configure expired headers so that files never expire, or you can extend the expiration date so that it does not affect your server and page load times.

Tools to make web pages load faster

Google Analytics

Image result for Google Analytics
When analyzing your site, Google Analytics may actually be the most appropriate route, including your page load time. GA records pages are loading at the slowest speed over time, allowing you to track your progress to improve your speed.

Google page speed tools

Image result for Google page speed tools
When it reaches to measure the page speed of your website, Google provides an ideal plan of attack from within the PageSpeed Insights tool.
The device displays a digit based on various page speed factors that are known to produce slow loading times. The mobile and desktop versions display different scores depending on how well your site is displayed on different devices. All this can tell you how to improve website speed.

Page Speed Insight Chrome Extension

Instead of going to Google’s tools to check pages, just enter the data in your browser. Opportunistic, good old ‘Google showed a way to stay with the unofficial-to-install Chrome extension.
Image result for Tools to make web pages load faster gif
When on every webpage, a simple right-click succeeded by “Inspect Element” will give you a glimpse under the crook. With extensions installed, you can also see more information about the load time of that page.

Image optimization tools

Image result for Image optimization tools
It includes many technical reports, but the general rule is to only make the image file as small as possible. Generally expressing, you do not need to load a huge image to your website, only to make it compressed by HTML. This causes undesirable high page speeds! Optimizing your images is a great way to improve your page time, and can be achieved in many ways. Tools 8-18 will help!

Image compression tools

Image result for Image compression tools
Image compression will add similar colors and bring lots of extra garbage that your images don’t need. It sounds crude, but you usually can’t tell the difference between images that are compressed and those that are not compressed!
For more related information, than you can check out vmayo.

Creative, Hosting, Search Engine Optimization, web hosting

SEO strategy that helps increase organic traffic In 2021

“An SEO approach is – active to generate organic, adequate leads to your website. By identifying your target market and creating a strategic, data-driven SEO plan, more effectively market your website”

SEO strategy for Website
For any business, whether big or small, the biggest challenge is to make sure that when customers try to search for a product or service similar to theirs, they land on the particular company’s page and not their competitors.SEO strategy for Website
However, in today’s day and age, there is a lot of misinformation that gets passed around in the name of SEO tips and tricks. Anyhow, every other person appears to consider himself an “SEO expert” without having precise knowledge of the subject matter.
The beauty of blog posts is that they can be written about any topic, be it SEO, SEO Content Writing, brand awareness, sales, or even throwing free offers to your audience. However, getting quality results takes time and effort, so simply writing good content won’t be enough.
Good content, coupled with a thriving SEO strategy is your only way out if you are looking to improve your traffic numbers. It’ll gradually lead to improved website ranking, enhanced content credibility, and much more.

Organic traffic

What is an SEO strategy?

An SEO strategy or search Engine Optimization approach is nothing but the process of planning, outlining, and implementing ways that are particularly designed to improve rankings on SERPs.
Simply put, an SEO strategy is what a company needs to follow if they want to see an increase in their organic traffic numbers. Some main elements of a good SEO strategy will always involve technical SEO, on-page optimization, and link building.

web hosting

SEO strategy for Website

How do you approach an SEO strategy?

When building a profitable SEO strategy in 2020 for your business, there are several key areas that digital marketing experts need to focus on to beat better and faster outcomes. Some of these basic areas are:

  • Keyword research
  • Meta descriptions
  • Descriptive URLs
  • Good UI/UX
  • Structured data markup
  • Content Optimization
  • Strong CTAs (Call To Action)

SEO strategy

Increase your organic traffic with an effective SEO strategy In 2020

As a digital marketer, you already know that search engines do not make even a penny for the organic clicks that a particular website manages to garner. Therefore, their main focus is to stay as relevant as possible at all times, satisfactorily answer a user’s search query, and make sure that people keep coming back to their platform organically.
With its key focus areas already set, search engines like Google have algorithms in place which find relevant sites for any particular search query with the help of these particular points: technical SEO, content optimization, and link building.
 
SEO strategy for Website

Generate Keyword List

In search engine optimization, keywords play a huge role, the whole game in SEO revolves around keywords. Searching for keywords would be the first step in SEO strategy for Website. You can easily search for keywords that your target customers search for using Google Suggest.
Start typing keywords in Google’s search field and it will bring up a list of keyword suggestions.
SEO strategy for Website

website traffic

They suggest great keywords because they all come from Google. Always work on long-tail keywords, because the long-tail keyword is less competitive than the short-tail keyword.
SEO strategy for Website
You can rank quickly due to low competition for long-tail keywords.

Technical SEO

For any user to stay and surf your website, and for any search engine to consider ranking you on the top spots on their SERP, your technical SEO has to be rock solid. Making sure that your company’s website has a clean code, optimized tags, and pages, proper sitemaps, and indentations, etc, is crucial for a search engine to read your site properly.
Decent page speed is also very important because it helps avoid any impatient bounces from your site; something that most search engines recognize as a red flag. Moreover, tactics like keyword filling also no longer work, so make sure you develop the basics of SEO accurately to build any kind of organic visibility.

web hosting

Content Optimization

Any and every online business must have relevant and user-friendly content on their site. A prosperous SEO content strategy assures that websites put up content especially providing to users and their interests.
Besides search engines getting quicker with every exclusive algorithm update, it has grown all the easier to recognize strange-sounding text or manipulative duplication. Such metrics can adversely affect your business, so make sure to emphasize on writing compelling, useful, unique content for your target audience to have a solid SEO in 2020

web hosting

Link Building

Link building, considered to be the misunderstood part of SEO, is also one of the critical components of SEO strategy. Search engines indeed inspect the links pointing towards your website to understand your integrity and popularity in the industry.
However, they also prefer quality over quantity. Just like content, even your backlinks have to be relevant, else you’ll lose major points from search engines. Therefore, to make sure that your website doesn’t get flagged, try earning links instead of simply building them.

SEO strategy for WebsiteSEO strategy for WebsiteSEO strategy for WebsiteSEO strategy for WebsiteSEO strategy for WebsiteSEO strategy for WebsiteSEO strategy for WebsiteSEO strategy for WebsiteSEO strategy for WebsiteSEO strategy for WebsiteSEO strategy for WebsiteSEO strategy for WebsiteSEO strategy for Website

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Hosting, Search Engine Optimization, wordpress

Top 10 WordPress Plugins for 2021

WordPress

WordPress Plugins
WordPress Plugins
WordPress is the world’s most famous tool for building websites. It’s beginner-friendly and extremely flexible. WordPress is capable of building any form of a website, from a simple blog to a complete-featured business website. Since it launched in 2003, WordPress has grown one of the most famous web publishing platforms. The software is launched under the GNU Public License, which means it is free to download and free to use. WordPress allows you to create and manage your complete-featured website using just your web browser—without having to learn how to code.
WordPress was created primarily as a blog-publishing system, but it was developed to support other traditional content lists and forums, management systems (LMS), media galleries, online stores, membership sites, and other web content types. WordPress is used by over 60 million websites, including 39% of the top 10 million websites as of January 2021.

WordPress Plugins

 

A WordPress Plugin is basically a bit of code that “plugs in” to your self-hosted WordPress site. In human terms, that means a WordPress plugin is something that adds new functionality to your WordPress site or increases current functionality on your site.

Thus One of the advantages of WordPress is that energetic developers have written tens of thousands of WordPress plugins that you can attach to your site.

WordPress Plugins
WordPress Plugins are parts of add-on software you can download and install to your site. They provide extra features and functionality — sometimes performing just one little change, other times implementing a whole set of options. You can discover a plugin that will add nearly anything to your site, including contact forms, an online store, or other safety features. You can still use plugins to increase progress and generate leads!
 

Top 10 WordPress Plugins for 2021

Top 10 WordPress Plugins for 2021 are:-
 

1. Akismet Anti-Spam


 
Akismet Anti-Spam is a big tool that observes your comments and contact form submissions for probably dangerous spam. The plugin monitors incoming comments and submissions against their global database of spam and stops spam from being published on your website. You can also review the comments that are exposed or cleared by Akismet, as well as comments that were marked as spam or unmarked as spam by users. The plugin also has a discard feature that completely blocks the worst spam and controls the speed of your website.
WordPress Plugins

2. Yoast SEO

WordPress Plugins
WordPress Plugins
Yoast SEO is a WordPress plugin that gives real-time page analysis to ease you optimize your pages, content, images, titles, meta descriptions, and keywords. You can also use the plugin to tell Google not to index a page or set of pages. And it also analyses the readability of your copy; checking the length of your sentences and paragraphs, whether you use transition words or subheadings if you use passive voice too often, and so on.
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3. WooCommerce

 

WooCommerce is a powerful E-Commerce solution that will permit you to fastly and easily sell your product and services. In addition to giving a completely functional online store complete with payment and shipping options, the plugin has many extensions and combinations that will permit you to build an online store that best fits your requirements. You can sell tangible, downloadable, or affiliate products. Also, through combinations, you’ll also be capable to take bookings, offer memberships, set up recurring payments through subscriptions and more.
WordPress Plugins

4. WeForms

WordPress Plugins

WeForms is a beautiful form maker that provides you to easily build and add forms to your website. The user-friendly, drag-and-drop design provides you with the tools and confidence you require to develop form solutions that work best for your website. The easy-to-use form maker provides you with over 20 field options to build custom forms, or you can use templated forms to save time. Among all of the customization choices available, you’ll have no problem building a basic contact form, an event registration form, a lead generation form, and more.
WordPress Plugins

5. TablePress

WordPress Plugins
WordPress Plugins
TablePress provides you with the ability to build and manage strong, attractive tables right from the dashboard. The tables can be edited in a spreadsheet interface and users can insert the tables into posts, pages, and widgets with a shortcode. Perfect for websites presenting a lot of information, this plugin also supports any type of data, including formulas. You can also export the tables or import tables as Excel, CSV, HTML, and JSON files.
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6. JetPack

WordPress Plugins
WordPress Plugins
JetPack is an all-in-one plugin built by the developers of WordPress, which suggests a complete set of features activated on a module-by-module basis. This includes functionality such as contact forms, site security, user engagement options, site backups, and much more. It includes various analytics and social sharing tools. It also gives protection from brute force attacks. Its also increase your traffic through automatic social sharing, related content, and faster load times.
WordPress Plugins

7. W3 Total Cache

 
WordPress Plugins
W3 Total Cache improves your Search Engine Optimization (SEO) and user experience by decreasing load times and increasing the website performance. Users of the plugin can observe improvements in search engine results, mainly for mobile-friendly and SSL approved websites. It also increases site performance by decreasing load time, optimizing rendering, and browser caching. No matter what kind of site you handle, W3 Total Cache sets you up for optimal performance.
 

8. Smart Slider 3

 
WordPress Plugins
Smart Slider 3 is an incredible plugin that permits you to add attractive, dynamic design elements to your website with ease. Design fully responsive, Search Engine Optimization (SEO) optimized sliders with animations, layers, buttons and more without code. The paid version also enables you to add videos via YouTube. Smart Slider 3 is another excellent tool that permits you to restore the look of your site without a complete redesign.
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9. iThemes Security

 

iTheme Security locks down your WordPress site by providing you above 30 ways to secure and protect it. With thousands of hacks each day, the plugin operates to fix common holes, stop computerised attacks and strengthen user credentials to keep your website secured. It addition to a list of protection, detection, obscuring and recovering features, it also has brute force protection and bans users who have attempted to crash into other sites from crashing into yours.
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10. Strong Testimonials

 
WordPress Plugins
Strong Testimonials permits you to collect and publish testimonials and reviews simply. Testimonials and reviews are highly valued by end-users and can positively support the growth of your company and website. This plugin provides you with the capability to add a wonderful testimonials area that inherits the technique of your theme. In addition, editing the testimonials area is simple with their visual editor, and the testimonials can be displayed using a shortcode or widget on the relevant page.
You may like this too: WordPress Hosting India
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Content Marketing, Creative, Search Engine Optimization, wordpress

How To Get Improved Your WebSite Rank In Google Search Result In 2020

How To Get Improved Your WebSite Rank In Google Search Result In 2020

Improved Website Rank
Websites perform a very important role in the online world. A strong world that provides us wondrous worldwide reach, learn and gather like-minded people and supporters.  Improved Website Rank
As a website owner, have you been swept away by the wondrous potential of websites, and let your potential customers contact you from every corner of the world? Are you always wondering how your website can be improved to appear or rank in Google search results?
If you are using a WordPress website, congrats, you are already on the correct path because all WordPress websites are SEO friendly.
Let’s take a look at some important points for improving your ranking in Google in 2020. secured server hosting, VPS hosting India, domain registration, web hosting.  cheap cloud hosting, private cloud, improved Website Rank

1. Keyword Research

Improved Website Rank
The simple purpose of Keyword Research is to find out what your target public is exploring and what it will take to actually rank for those keywords.  Improved Website Rank
Improved Website Rank

If you have received the right keywords, chances are high that your website can attract lots of traffic and several potential customers. But, it doesn’t mean the more keywords on your website, the higher your website traffic. Thus it’s recommended to concentrate on target keywords for better results.

To this, make use of keyword search tools such as Google Keyword PlannerSoovleSEMRush, etc. All of these can assist your website to rank high on Google search results. Also, using your target focus keywords in the first paragraph, URL, subheadings, and meta descriptions can provide your website with a big advantage. 

Improved Website Rank

2.  Install the Best SEO Plugins for WordPress

 

 

The following step involves installing SEO Plugins so that you make proper use of decided keywords for SEO optimization of every post. The SEO Plugin will support you in analyzing website performance.

The most reliable and best SEO Plugin for WordPress websites is Yoast SEO, and it can be discovered in the plugin search box on your WordPress dashboard. Thus next, you can establish and activate the plugin for future use.

 

3. Make Your Website More Mobile-Friendly

Improved Website Rank
A Mobile-Friendly website is a website designed to showcase website content on mobile devices, that’s smartphones and tablets. It’s optimized for mobile devices because it performs it very easier and more comfortable for mobile users to read the desired content and navigate the website they prefer to visit.
 
Improved Website Rank
 

Google has declared that they are performing ‘Mobile-First Indexing’ which means, Google will define your website ranking using the mobile version of your site. Thus, it is important to make your website More Mobile-Friendly. Take the first move with Google’s mobile-friendliness test, you’ll get a small idea of how your website is performing in the mobile version and how to improve it accordingly.

Make sure that you are using an active theme and plugins for your website, optimize the images, and avoid using full screen or large size pop-ups. Improved Website Rank secured server hosting, VPS hosting India, domain registration, web hosting. Web hosting service provider, cloud service hosting, cheap cloud hosting, private cloud,
4. Integrating Tools for Monitoring Your Website

Improved Website Rank
Improved Website Rank
 

Identifying the performance of a website is very important. You have to know everything regarding your website and visitors, including the behavior of your visitors and your SEO strategy. Therefore we completely advise you to integrate two basic Google tools with your website to monitor its performance. The name of tools  Google Analytics and Google Search Console.

Google Analytics enables you to investigate deeply about visitors to your website. Such as which page of your website has the most traffic, your website’s bounce rate, how long visitors spend on your website on average, etc.
Google Search Console is a different free service provided by Google. It thus allows webmasters to see information about how Google is indexing and presenting their sites in search results. secured server hosting, VPS hosting India, domain registration, web hosting, web hosting service provider, improved Website Rank

5. Submit Sitemap to Google

 
Improved Website Rank
 

A sitemap is a file where you provide information about your site’s pages, videos, and other files and the connections between them. Thus submitting your website’s XML sitemap helps Google to know better about the structure of your website and can be viewed faster in the Google index. However, your website will still be indexed by Google without submitting a sitemap, this process may take longer; Crawled and ranked pages are completely dependent on Google.

 

6. Keep Improving Website Speed

 

 

Website speed is one of the important factors of high ranking in Google search results as Google favors displaying a fast loading website to its users. Therefore we suggest that you do a regular check and maintenance on your website every month to ensure the speed performance of your website.

Keep in mind that increasing website speed is all about image optimization, caching, and plugins. Selecting the correct hosting environment also necessary as the configuration of managed hosting optimized for speed and performance.
 

7. Create Interesting, High-quality, And Meaningful Content

Improved Website Rank

Along with concentrating on the other aspects, you should not neglect the quality of your website content because Google loves plagiarism-free and grammatically error-free content.

If you want to create effective content, make it a little longer so that your visitors can really benefit from it. Also, consider creating ‘timeless content’ (the reverse of trending content) and link them to external quality sources so that users do not require to refer to the dictionary or Wikipedia to understand your content.
 

You may like this too: Top 10 WordPress Plugins for 2020


Increasing your website’s ranking on Google search results needs multiple efforts. But if your website runs on WordPress, you’re already on the correct track. Thus make full use of WordPress plugins, build great content, understand your visitors’ behavior, monitor your website performance on a regular basis are some effective methods to improve your website ranking.

Improved Website Rank
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General, Insights, Inspirational Quotes, Latest News, SAP Services, Search Engine Optimization, secured email, Updates, World

4 GDPR – General Data Protection Regulation Guidelines

Why in the news?

  • GDPR is applicable to all EU member states from May 2018

What is GDPR?

  • It is a comprehensive privacy and data protection law by the European Union, to protect the personal data of its people (residents and citizens, called data subjects) and to help them control how this data is collected is. Processed, shared and stored. .
  • It mandates companies (as data controllers and processors) to obtain “freely given, specific, informed and unquestioned” consent from data subjects about the circulation and use of data. Thus, the GDPR controls the export of this data outside the European Union.
  • Further, it is necessary to maintain a ‘record’ of consent under the new regime.

Key features of GDPR

General Data Protection Guidelines – GDPR
 

  • It forms member states, data protection authorities (DPAs) as well as the European Data Protection Board (EDPB) to regulate and enforce the GDPR and resolve disputes. Firms are required to appoint a data security officer (DPO) wherever applicable.
  • Data Protection Principles: Personal data should be processed according to the following six principles:
    • Action taken in a lawful, fair and transparent manner
    • Collected only for specific legitimate purposes
    • What is necessary is sufficient, relevant and limited
    • Must be accurate and keep up to date
    • Stored as necessary
    • Ensure proper security, integrity and confidentiality
  • Governance and Accountability: This requires the maintenance and enforcement of internal data protection policies and procedures, as well as documentation of data breeches and investigations. High-risk processing tasks require Data Security Impact Assessment (DPIA).
  • Data security “by design” and “by default”: means that the design of future business operations and management workflows related to data must be GDPR-compliant; And the default collection mode should only be to collect the personal data required for a particular purpose. Data storage should use the highest possible privacy settings by default and use a pseudonym or anonymity.
  • Right to erase personal data: GDPR requires organizations to completely erase data from all repositories: (i) data subjects revoke their consent; (ii) the partner organization requests the data to be removed, or (iii) the service or contract terminates. However, according to some exceptions the data may be retained for some legal reasons; It also provides the right to be forgotten, the right to correct data, the right to data portability, etc.
  • Companies are required to report a data breech within 72 hours for a specified national DPA. These violations should also be disclosed to individuals.
  • Exemptions / Restrictions: The following matters are not covered by the regulation:
    • Legal interception, national security, military, police, justice
    • Statistical and scientific analysis
    • Dead person, subject to national law
    • Employee-Employee Relations (as per a different law)
    • Processing of personal data by a natural person during purely personal or domestic activity
    • Conversely, an entity has to engage in “economic activity” (according to EU laws) to fall under GDPR.
  • Firms outside the European Union that provide services or goods to the European Union are subject to GDPR. These companies may need to appoint a representative in the European Union.
  • It includes a separate data protection directive for the police and criminal justice sectors that provides regulations on personal data exchanges at national, European and international levels.
  • Failure to comply with heavy penalties of up to 20% € or 4% of global annual revenue.
  • It emphasizes simplification of information and processes so that the public can understand them and take action easily.
  • The ePrivacy Regulation for Online Data Activities, has not yet been finalized by the European Union.

Implications for India and beyond

 

  • It affects the practices of technology sector, online retailers, software companies, financial services, online services / SaaS, retail / consumer packaged goods, B2B marketing, etc.
  • For Indian firms: Europe is an important market for the Indian IT / BPO / Technology / Pharma sectors and hence, GDPR compliance becomes a priority for all Indian organizations that have business there.
    • Challenges- According to an Ernst & Young study, only 13% of Indian companies are ready for GDPR. These provisions will be a challenge for small firms and young start-ups who demand huge costs of compliance or otherwise harm the business.
    • Opportunity- At the same time, there is a chance for new consultancy and consulting firms to set up their operations and help other firms with GDPR compliance worldwide. In addition, compliance can be replaced as a competitive advantage for other Asian companies.
  • India and the EU relations:
    • One of the routes for transferring private data outside the European Union is designated by the European Union as providing adequate data security to a country. Given that the EU has not given India the status of a data-secure country, operations between Indian and European companies can be difficult. It also has implications for the Indo-European Union BTIA (Broad-Based Trade and Investment Agreement).
    • GDPR provides that a legal order / decision by a third country acting on the part of the data controller / processor cannot be recognized in the absence of an international agreement such as the Mutual Legal Assistance Treaty (MLAT). This is a matter of concern as Germany refused to sign the MLAT with India in 2015 citing its objections to the provisions of India’s death penalty.
  • Blockchain technologies: The decentralized format of these technologies can help to better protect personal data. In addition, the anonymity granted by crypto-currencies based on these techniques may contradict compliance criteria under GDPR.
  • For consumers worldwide: They will demand better laws from other governments and companies to protect their data through campaigns against bad practices that cut personal data without consent, thus violating our right to privacy We do.

For more related information you can visit vmayo and mailcot.

Search Engine Optimization

Technical Search Engine Optimization Audit will save your life

technical seo audit
I strongly recommend you to do this Technical SEO Audit, every month for your website. SEO Audits contain both an internal analysis and external analysis. You gain a general understanding of your share of the Search Engine Optimization market (external) while identifying how well your website is optimized to obtain additional market share (internal). If you want to dig a little deeper into your market share, a more in-depth Search Engine Optimization Market Share Report can be created.
But, like most other things, you have to take this with a grain of salt.
Yes, a High-level SEO audit helps us determine how our website is performing. But, if you are a small website, you do not have to overdo it. Concentrating on stats can be a waste of time especially if there are other things that you have to take care of.
But, if you are a medium-sized website and you noticed a drop in traffic, perhaps it’s better to perform a timely audit and discover the root of the problem.

Here are some Technical SEO Audit

 

1). Traffic Growth Audit

You have to check monthly organic traffic growth for each URL. Due to continuously changing Google algorithms and higher competitiveness in the SEO industry the chances are higher that each of your page rankings might increase or decrease which leads to a drop or growth in traffic.
Keeping an eye on all pages will help you improve the content on drop pages, and regain the lost traffic.
Of course, it will take a lot of time to create this report. I created a small tutorial which will help you get this report ready in less than 10 minutes
 

2). Link Growth Audit

Links are the backbone of SEO. I strongly recommend you to check your backlinks(root domains) every month. Whenever you are blackling on other websites, always see Alexa’s rank and DA on the sites. If the sites rank better than your sites, link your sites to that sites.
Let’s assume that last month you have 300 backlinks to your website if you have 350 backlinks then it’s quite natural. However, if you see 500 or 1000+ Backlinks then it’s quite suspicious. Sometimes you will see 10 times more backlinks. It’s a clear indication that somebody is trying to harm your website. This personally happened with one of our websites.
Always keep an eye on new backlinks. If you find any spam backlinks, kindly add them to the disavow file.
 

3). Technical SEO Audit

Sometimes we may overlook some technical mistakes which will lead to a drop in traffic. For example:

  • Indexed pages will be higher than the original pages on the website.
  • Page speed for each page will go down due to a few tech updates.
  • A website will have downtime due to hosting issues.
  • Hackers will install malicious scripts etc.
  • Take the best server where the website loads faster as compared to another competitive website.
  • Should work on keywords, start writing your content on trending keywords.
  • Don’t make a blog large and lengthy, try to have subheadings in your blog along with the main heading.

I strongly recommend having a weekly check for technical issues, so that you can prevent major traffic drops.

www.nexahost.com

Search Engine Optimization

How can Business Grow Faster using SMM?

If you are a business owner, then it is likely that you have used social media marketing to help you get the word out about your business. In fact, 82 percent of small business owners are using sites like Facebook, Twitter, LinkedIn, Pinterest, and Instagram to help increase their business. And if you are still standing on social sidelines, then there is never a better time to start.
social media marketing
Here are 7 reasons why social media marketing could be right for your business:

1. Social media is popular

There is no need to be a dedicated reader of technical media or an expert in online marketing to know that social media is really popular among consumers. According to a report, 81 percent of the United States population had a social networking profile, and India has the second-largest number of Social media users in the world which means that social media will touch nearly every customer that walks through your door.

  • India has over 376.1 million active social media users
  • Facebook is the biggest social network in India, with around 346 million users in 2020
  • Now people have started liking Instagram more, and it has 120 million users.
  • LinkedIn has around 71 million users
  • Twitter has 18.9 million active users, the second largest base in Asia-Pacific after Japan

For most small businesses, Facebook — which has 2.45 billion monthly active users — is the jumping-off point for getting started with social media marketing.

2. Social media is cost-effective

As more social networks add algorithms that filter what users see in their news feeds, your organic content may be lost in the shuffle. Take advantage of low-cost advertising features offered by social networks to promote your content and special offers.
Most social media marketing is cheaper than traditional advertising, so you do not have to spend a lot of money to reach more people, increase your audience and grow your business.

3. Social media encourages two-way communication

Social media gives you the power to learn more about your audience, their interests, and collect feedback.
Ask your customers to share their thoughts, questions, and ideas to get to know them better. You can respond just as fast, without having to pick up the phone or worry the customer isn’t seeing your response.

4. Social media users are active

One thing you should know about social media users is that when they say they are on social media, they are actually on social media.
According to an Informatically Mobile Intelligence Report, in the US, social media users check their accounts 18 times a day. While customers can visit your store once a week, they could see your social media post several times in their feed during the week.

5. Social media lets you share your business widely

Social media sites are becoming the go-to place for consumers who want to learn more about a business. That’s because these sites allow businesses to offer the most up-to-date information about anything from products, services, or upcoming events.
Also, much of your activity and profiles on social media sites can be made public, meaning they can be indexed by search engines — one more way to make sure your business or organization comes up as the answer when someone is searching for a solution to a problem.

6. Social-media can let your email marketing on Top

Social media has completely changed the game when it comes to how small businesses think of email marketing. Sharing your email newsletter across your social networks can open your content up to a whole new audience and generate the type of buzz you’ve been looking for.
Not only that, but you can also use sites like Facebook to attract more readers by including a Join My Mailing List link right on your Page. Together, these two powerful tools have reshaped the marketing landscape and have really leveled the playing field for small businesses trying to better connect with current customers and reach new audiences for their business.

7. Social media reaches all ages and demographics

Social-media defies age barriers. As we discussed above, 81 percent of the United States population using social networks.
Between 2005 and 2018, usage among ages 30-49 has increased by 69 points from 8 percent to 77 percent. So, no matter how young or old your target audience may be, chances are most of them are already logging on and waiting for you to get started.
So, as Social Media Marketing is popular it is necessary to go social with our business. And for that, you just need to choose a service provider that will lead your business to the next level. Veetly Services has the best solution for your business so you will have a reputation in the market. Veetly provides services like SEO, SMO, SMM, SEM, PPC Management, AdWords campaign management, and more.

www.nexahost.com

 

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